The creative industry produces, consciously and unconsciously, stories and images that create and set the norm. As creatives and mediators, we must therefore be extra cautious of which stereotypes, norms and narratives we maintain, challenge and produce.
Sophie Gevind from Public Service provides tips, tricks, insight, and understanding for the norm-critical approach to creativity and communication.
See and understand our industry in a bigger context and perspective
Norms are everything we find normal. Those things we do, say and think because "that's what we do" or how we "usually do it". A norm-critical approach is questioning. Why are we promoting destructive companies? Why can't we combine meaning and money? Why is being professional equal to being un-political?
Reasons to join this talk
Reflect on the responsibilities and opportunities we have for positive change- Learn tips and tricks to a norm-critical approach to creativity and communication- Train your critical thinking and reflection- Experience how you aren't the only one who is wondering: could the creative industry lead the positive change we so desperately need?
Sophie Gevind
Sophie Gevind is the founder and creative director of Public Service. But before any of that, Sophie is a (copy)writer, strategist and activist.Public Service is a cooperative creative agency that works with norm-critical creativity for non-destructive companies, brands and organisations. In addition, the agency runs a non-profit organisation that promotes diversity, inclusion and equal opportunities in the Danish creative industries.
Practical Information
We open the doors at 18:40.- Ticket include biodynamic wine and cider.- This talk will be held in English.
Ladies*, Wine** & Design*Our event is open to EVERYONE. We only promote female and non-binary speakers.**Alcohol is optional.
INSTA: @ladieswinedesign_CPHWEB: ladieswinedesign.com/copenhagenSponsor
This event is sponsored by HK Graphic Communication and the cultural funds from VISDA.
INSTA: @hkgrafiskkommunikationWEB: hk.dk/grafisk.
Sophie Gevind from Public Service provides tips, tricks, insight, and understanding for the norm-critical approach to creativity and communication.
See and understand our industry in a bigger context and perspective
Norms are everything we find normal. Those things we do, say and think because "that's what we do" or how we "usually do it". A norm-critical approach is questioning. Why are we promoting destructive companies? Why can't we combine meaning and money? Why is being professional equal to being un-political?
Reasons to join this talk
Reflect on the responsibilities and opportunities we have for positive change- Learn tips and tricks to a norm-critical approach to creativity and communication- Train your critical thinking and reflection- Experience how you aren't the only one who is wondering: could the creative industry lead the positive change we so desperately need?
Sophie Gevind
Sophie Gevind is the founder and creative director of Public Service. But before any of that, Sophie is a (copy)writer, strategist and activist.Public Service is a cooperative creative agency that works with norm-critical creativity for non-destructive companies, brands and organisations. In addition, the agency runs a non-profit organisation that promotes diversity, inclusion and equal opportunities in the Danish creative industries.
Practical Information
We open the doors at 18:40.- Ticket include biodynamic wine and cider.- This talk will be held in English.
Ladies*, Wine** & Design*Our event is open to EVERYONE. We only promote female and non-binary speakers.**Alcohol is optional.
INSTA: @ladieswinedesign_CPHWEB: ladieswinedesign.com/copenhagenSponsor
This event is sponsored by HK Graphic Communication and the cultural funds from VISDA.
INSTA: @hkgrafiskkommunikationWEB: hk.dk/grafisk.